Fast entry registration and new payment terminals increase sales.
VendingCAT increases sales
Logos has a long-term collaboration with the Zoo in Copenhagen around e.g. entrance registration and payment terminals.
108 percent. That is how much Copenhagen Zoo has increased the turnover in several of the garden’s vending machines with soft drinks after it became possible to pay with cards and not just with coins. A large part of the increased revenue comes from international payment cards.
A large revenue potential is realised by offering card payment
“We have increased the number of vending machines in recent years, and it has been a pleasant surprise to see the great revenue potential we can realise by offering card payments. Part of the secret is that via our redemption agreement with Teller it is also possible to pay with international cards. It is definitely a ‘must’ for a place like the Zoo. A large part of our 1.2 million annual guests come from abroad and rarely carry small coins. We must also not forget that many Danes today also have international debit or credit cards in their pockets “, says Palle Juhl Taulov, who is responsible for the Zoo’s commercial sales.
Entrance registration and payment
Logos has developed a solution that reads the barcode on the tickets and provides quick access. Every year, about 1.2 million guests go through the counters to experience all kinds of wild animals in the ZOO at Valby Bakke in Copenhagen, and it requires a simple access system to cope with the pressure.
Logos has also provided a simple and fast payment machine based on VendingCAT for admission to the Zoo tower, where you have one of the city’s best vantage points.
”When you add in the benefit of an easier operation, I would estimate that the investment in card payment breaks even after just one year."
Better service and faster administration
“I can actually only see the benefits of offering card payment as a supplement to coin payment in vending machines. Our experience in Copenhagen Zoo is that it has not only increased our sales and earnings significantly. Our guests have also received better service in the form of shorter queues at the kiosks, more outlets, etc. At the same time, we spend less time on administration, when most of the turnover is via card payment, and we do not have to go to the bank with coins as often. ”
This is the message from Division Manager Palle Juhl Taulov, who as the main responsible for the Zoo’s commercial sales is also responsible for all beverage and snack vending machines located in strategic places around the garden.
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